AllModern Furniture

What You Need to Know

Company Overview

As a modern furniture retailer, AllModern aims to provide customers with access to on-trend designs and contemporary aesthetics. Their curated selection often includes pieces from renowned designers and trusted brands in the industry.

Whether you’re furnishing a brand new apartment or refreshing an existing layout, Allmodern offers plenty of furniture styles and designs to suit your space. From sofas and sectionals to smaller decor pieces like wall art, window treatments, mirrors, pillows and throws, the brand has everything you need to outfit bedrooms, living rooms, home offices and other spaces in your home.

Who Owns AllModern?

This homeware brand is actually owned by one of the homeware giants – Wayfair. Wayfair is a massive company, not just in the USA but across the world. This company really is one of the biggest in the industry, they also own a number of other companies. 

AllModern is one of the five branded retail companies that Wayfair owns. Each company is designed to attract different audiences and suit the needs of different people. AllModern was set up to attract those who are interested in designing and decorating their home in a modern and chic way. 

The majority of these products will be white-labeled goods produced by other companies and sold under the AllModern name. However, you will sometimes find other designers available in-store.

Is AllModern Legitimate?

Yes, AllModern is totally legitimate. When you first see some of their prices, it can be easy to assume that there is something suspicious going on. Simply because they are so affordable. However, this really isn’t the case. 

As we said earlier, AllModern is owned by Wayfair, which is one of the biggest homeware stores in the world. Everything on offer at AllModern passes the vigorous checks of Wayfair, so you know that what you are ordering is good quality.


What Style is AllModern?

AllModern is an online retailer that specializes in contemporary furniture and home decor. The style of furniture offered by AllModern is often characterized by modern, sleek, and minimalist designs. They curate a wide range of furniture pieces and home accessories that embody a clean and sophisticated aesthetic.

It’s worth noting that while AllModern specializes in contemporary styles, they may also offer furniture and home decor items that incorporate elements of other design aesthetics, allowing customers to find pieces that suit their personal preferences and match their existing interior design themes.


Typically, the prices at AllModern are pretty affordable. A number of practices are used to keep the prices as affordable as possible while also offering high-quality products. 

Prices will vary depending on the product that you are looking at. But, for the most part, the products on offer at AllModern are sold below the market average.

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Why is AllModern So Affordable?

The main reason why AllModern is so affordable is that a lot of the products on sale in this store are white-label products. They aren’t branded, so you aren’t paying high prices for fancy labels. Likewise, they aren’t made by AllModern, so the overheads are reduced. 

AllModern is designed to be a company that allows you to purchase affordable homeware that is still sleek and stylish. That is why the company does everything it can to reduce the costs associated with buying these products as much as possible.


The furniture available at AllModern often features clean lines, geometric shapes, and a focus on functionality. Materials commonly used in their designs include wood, metal, glass, and upholstery fabrics.

AllModern’s furniture pieces are typically designed to be versatile and adaptable, allowing them to fit well into a variety of interior design styles.

AllModern’s furniture collection includes items for various rooms in the home, such as living room furniture (sofas, sectionals, coffee tables), dining room furniture (tables, chairs, bar stools), bedroom furniture (beds, dressers, nightstands), as well as outdoor furniture and office furniture. They also offer a selection of lighting fixtures, rugs, wall art, and other home decor items that complement their modern style.

Where is the Furniture Made?

Like a lot of the products that are sold across the numerous stores and companies owned by Wayfair, AllModern largely sells products that are produced in Canada. 

If you look at the information section of AllModern’s website, you will quickly spot that the vast majority of their products are produced in Canada and shipped from Canada as well.

Producing and distributing products from the same place is something else that helps AllModern keep the costs of their products low. This is what enables you to get a real bargain at AllModern.

Is AllModern Furniture Good Quality?

Yes, AllModern furniture is good quality. This company is owned and run by Wayfair and is essentially a “modern” brand for the company to direct its more modern furniture. So, when you purchase products from AllModern you are paying for Wayfair quality. 

It is easy to expect some of the products at AllModern to be poor quality due to their low costs. However, these low costs are achieved by reducing overheads in production and distribution rather than by reducing quality. So, you will get good quality furniture when you shop at AllModern.

Brand Comparisons

Several brands offer furniture and home decor items that are similar in style and aesthetic to AllModern. Here are a few examples:

  1. Wayfair: Wayfair is an online retailer that offers a wide range of furniture and home goods, including contemporary and modern designs. They have a diverse selection of products across various price points and styles.
  2. West Elm: West Elm is a retailer known for its modern and contemporary furniture, as well as stylish home decor items. They focus on sustainable and ethically sourced materials and offer a mix of in-house designs and collaborations with independent designers.
  3. CB2: CB2 is a modern furniture and home decor brand that offers sleek and contemporary designs. They have a curated collection of furniture, lighting, rugs, and accessories with an emphasis on clean lines and modern aesthetics.
  4. Article: Article is an online retailer specializing in modern furniture and home decor. They offer a range of stylish and high-quality furniture pieces characterized by minimalist designs and attention to detail.
  5. Design Within Reach: Design Within Reach focuses on modern and contemporary furniture, often featuring iconic designs from renowned designers. They offer a curated selection of furniture and home accessories that blend style and functionality.
  6. Joybird: Joybird offers customizable modern furniture with a focus on quality craftsmanship. They provide a wide range of upholstery options and modern designs that cater to individual preferences.

These brands share a common emphasis on modern and contemporary aesthetics, offering a diverse range of furniture and home decor items to suit various tastes and interior design styles.


Can You Haggle at AllModern?

While there are a lot of homeware stores that are open to haggling, you generally cannot haggle at AllModern. That is because the majority of sales for this company are done through their website. 

You really only haggle in situations where products are already pretty expensive, but as we have established, AllModern sells affordable furniture. So, even though you cannot haggle over the prices at this store, you will still be able to get yourself a good deal when you purchase products from AllModern.

What is the Return Policy at AllModern?

Most items purchased at AllModern will come with a 30-day return policy. This means that you can return your product and get a refund if you decide it doesn’t suit your needs within the first 30 days of purchase. 

However, there are some products that aren’t available for returns, some that are only available for exchange, and some that come with modified returns policies. The best way to find out if you can return a product you have bought from AllModern is to contact the company yourself.